Privacy Policy

A. WHY WE COLLECT INFORMATION

We collect personal information in order to provide you with our products and services.  In addition, your personal information helps us communicate to you our latest products, special offers, and information and events about which you might like to hear.  We also collect your personal information to help us design and improve our Website, and to share marketing with you based on your interests, previous purchases, and other interactions with the Services.  We also may correlate your personal information obtained from you with information from other sources (e.g., in order to prevent or detect fraud).

B. WHAT INFORMATION WE COLLECT

We collect information from various sources in three primary ways:

  • You Give Us Information: We collect information from you when you submit it to us through our Website, other digital media or in one of our stores.
  • We Collect Your Information Automatically: We automatically collect certain types of technical information when you visit our Website or use our products and Services, as described in this Privacy Policy.
  • We Collect Information About You from Third-Party Sources: We may collect or use information about you made available to us through third-party platforms, online databases, directories, or other means.

The following generally describes the categories of personal information we may collect, and over the prior 12 months may have collected, about you.

  • Identifiers, such as name, contact information (e.g., postal, mailing, billing, and/or shipping address, zip code, email address, telephone number), birth date, a unique PayPal identifier, SM Pass membership number, and other similar identifiers;
  • Categories of personal information related to the California Customer Records statute (Cal. Civ. Code § 1798.80), such as name and contact information (payment card information (e.g., credit or debit card numbers) is not collected or stored by Steve Madden and is only processed by third-party providers);
  • Commercial information, including information about a consumer’s purchase, such as the items purchased, the price of the items, the payment method used, and whether the product was on sale;
  • Audio, visual, electronic or similar information, such as in-store video monitoring and call recordings created in connection with our business activities (e.g., customer service calls for training and quality control purposes);
  • Internet or other electronic network activity information, such as type of browser and operating system, search history, or information on a consumer’s interaction with our Website;
  • Approximate Geolocation Data, such as your current location; and
  • Protected classification characteristics under California or federal law, such as age (40 years or older).

In-Store Shopping

When you buy products or obtain Services in our stores, we ask you for information we need to process your purchase or provide you with the Services you request, such as your name, mailing address, email address, telephone number, zip code, or loyalty number.  Depending on the payment method you use, and only as permitted by applicable law, we may ask for more information to verify your identity or to prevent fraud, including a government-issued ID number (e.g., driver’s license, state identification number, passport, or other ID number) for fraud prevention and security purposes. We do not store such government-issued ID information. You may refuse to provide such information, but you may not be permitted to complete your purchase if we cannot verify your identity. If you do provide us with such information, you consent to it being used in accordance with this Privacy Policy. We may also collect information about your purchase, such as the items purchased, the price of the items, the payment method used, and whether the product was on sale.

We may also use in-store video monitoring for security, quality control and other purposes, such as helping us understand customer behavior and traffic patterns within our physical locations. In furtherance of our security policy, in-store video may be used, at our discretion, to assist law enforcement in investigations and may also be turned over to governmental authorities, agencies or others pursuant to an order issued or authorized by a court of competent jurisdiction. Images captured by our in-store video monitoring will be maintained for a limited period of time.

Job Applications and Postings

You may view job openings and apply for employment with us through our Website. If you submit a resume, job application, or related materials or other information to us, we may use that information to evaluate your qualifications and consider or respond to your inquiry or application. Your submission of a resume, job application, or related information does not in any way require Steve Madden to review that information or consider you for employment. If you are interested in viewing opportunities at Steve Madden or to submit a job application, please visit Careers and you may be redirected to an online career portal operated by a third party. We encourage you to review any terms and privacy policies posted on that portal.

C. HOW WE USE THE INFORMATION WE COLLECT

We use the information we collect for various business purposes, including to:

  • Advance our economic and commercial interests by providing the products or Services you may order, including processing orders and returns;
  • Analyze trends and conduct research about improving our products and Services;
  • Maintain and service customer accounts;
  • Provide support and respond to questions from customers and Website visitors;
  • Administer surveys, contests, sweepstakes and other promotions when the customer opts in;
  • Improve our stores, Website, products and/or Services;
  • Audit customer activity in order to learn about and meet our customers’ needs;
  • Contact consumers for research, informational, and marketing purposes, including customizing our product recommendations and promotions to you based upon your information and purchases;
  • Contact consumers in ways other than e-mail or regular mail, such as via telephone, or SMS, as described in the SMS Messaging section of this Policy;
  • Track traffic patterns and Website usage;
  • Enable online ordering by processing and fulfilling orders and transactions, processing payments, and providing customer service with respect to such orders;
  • Correlate information with other commercially available information to identify demographics and preferences to assist us in our marketing efforts;
  • Provide specific relevant marketing, promotional, or other information to consumers;
  • Address information security and/or privacy practices control, network functioning, engineering, and troubleshooting issues;
  • Ensure and improve the quality and safety of our Services;
  • Verify our customers’ information, and to protect against, and assist in prosecuting those responsible for, malicious, deceptive, fraudulent, or illegal activity;
  • Investigate and defend against claims and/or legal actions, violations of law or agreements, and comply with relevant applicable laws and legal process;
  • Comply with law, or based on our good faith belief that it is necessary to conform or comply with the law, or otherwise to disclose information to prevent fraud to reduce credit risks, to cooperate with police and other governmental authorities, or to protect the rights, property or safety of visitors to the Website, users of the Services, or the public;
  • To the extent permitted under applicable law, we may aggregate personal information, user-generated content, and other information we collect through the Services and use that aggregate data for our business purposes; and
  • Process or engage in a sale of all or part of our business, or if we go through a reorganization or merger.

D. COOKIES AND SIMILAR TECHNOLOGIES

What are Cookies

Cookies are bits of electronic information that assign a unique identification to your computer that a website may transfer to a visitor’s computer to identify specific information about the visitor’s visits to the website. Cookies are typically stored on your computer’s hard drive and are used to help track clicks as you go through the pages within our Website. We may also use cookies to tell us whether you have previously visited the Website. We also use cookies that may be set by third parties with whom we have entered into agreements, which may enable us to obtain analytics information about the use of our Website.

How We Use Cookies and Similar Technologies

We use cookies and similar technologies such as web beacons, clear-GIFs, pixel tags, server logs, widgets and JavaScript on our Website and our Services for a variety of purposes. We use “first-party” cookies to allow your browser to talk to the actual website that you are visiting to improve your site experience, to distinguish you from other users of our Website (e.g., to preserve the contents of your virtual shopping bag between visits), to gauge content usage, and to support the marketing of our Website and products. These cookies may store information about you and your use of our Website. We also work with third-party vendors that help us track, collect, and analyze this information. These third-party providers may also place cookies onto your computer, known as “third-party” cookies, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider. Those third-party cookies may enable us to obtain aggregate demographic information and user statistics about you and your preferences from these third-party sources as well as our information we have about you. By continuing to access, use, or otherwise interact with our Website, you agree to the storing of cookies on your device, or you can opt-out from non-required cookies. You can change your preferences as set forth above and as noted below.

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